Or, as Saul Alinsky put it:
RULE 5: “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions.In other words, if you're a Leftist and you have no leg to stand on, just go with the argumentum ad hominem. The useful idiots are too stupid to realize the unfairness and impropriety of what you're doing.
RULE 12: Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.